- The fact of the matter is that patents are all too often an after thought in many M&A process, RIM/Apple/Nokia/HTC have all been involved. Yet more multinationals are getting into patent wars, as we see today, using patents, to protect their competitive advantage.
- More than US$1.7 billion was spent in 2008 on mobile advertising, and this number is expected to grow to more than US$12 billion by 2013.
- More significantly, one in seven media minutes is spent with mobile already today.
- In-application advertising
- Message tagging advertising
- Mobile search advertising
- Direct marketing to mobile devices
- Social media and instant messaging
- Pay per action in mobile devices
- Advertising campaign optimization in mobile devices
So acquiring this little lot would be the equivalent of swallowing a jar full of steroids in the mobile patent wars for any of the existing competitors, I assume??
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