Product Management :: Product Marketing

26 January, 2007

1 billion mobile phones sold in 2006

IDC and Strategy Analytics reports a near-25% rise from 20065 and predicts 1.1billion sales for 2007. See this nice summary.

No surprises that China & India provided most of the growth. Nokia remains the market leader with a third of all phones sold. Congratulations to Sony-Ericsson for 61% growth to overtake Samsung as the third largest manufacturer.

25 January, 2007

Feature Prioritization - Parts 2 & 3

Part 2 covers :
  • Grouping the features into clusters
  • Why some high-ranking features shouldn't be added to the product anyway
  • Feature Interdependencies ('snowballs')
  • Product Road Mapping
Part 3 covers:
  • Product management - the difference between new and mature products
  • Raising money with your road map.

10 January, 2007

iPhone announced

Blogged to death elsewhere (see Apple site and Steve Jobs keynote at MacWorld, but these are the things that made it fascinating:
  • Most impressive is the touch sensitive screen and its capabilities has been baked into the operating system - slick scrolling & appearance of QWERTY keypad when you need it for example.
  • iPhone switches from portrait to landscape mode based on the way when you rotate the device. A proximity sensor detects when you put the phone to your ear, so that you don't 'press' any on-screen buttons.
  • Zooming in on photographs & webpages
  • Sync with iTunes - seamless - kinda as you'd expect: music, podcasts, contacts, calendar etc
  • Auto switching between EDGE (ie mobile) and wi-fi. (3G to come)
  • Conversations in SMS Messages - I like the way that the history of sent and received emails displayed together and not separate Sent and Received folders.

Apple have filed 200+ patents for their iPhone.
Available in June in US (using Cingular exclusively); Q4 in Europe. Asia next year.
Cost starts at $500.

04 January, 2007

Feature Prioritization (Part 1)

A number of people have asked me '..... so how do YOU do product management?'.

I've decided to articulate the processes that I use: Feature Prioritization & Product Road Mapping (Part 1) . Part 2 to follow in the very near future.

Comments welcome, of course.