OR it gets knocked out of its static orbit and accelerates at speed towards the organisation (eg as a result of some action by a competitor or a positive reaction from a key customer after years of talking about it)
OR perhaps it become super-charged (eg demanded by influential customer or CEO after a conversation with a key investor / board member / conference / brain wave).
OR a substantial requirement but it doesn't match our strategic intentions / won't impact our market(s) / unsuitable for our technologies - broadly an opportunity that's not suitable for us. These sail on passed us and can be classed as a 'near miss'.
- What are the resources needed to capitalise on it?
- Does it fit into our portfolio - should it?
- How big is the market for the solution? And can we validate this assessment this quickly?