Product Management :: Product Marketing

30 September, 2010

Google's URL Shortener has QR Code functionality

Mentioned previously as a beta feature (Google adds QR Codes as part of URL Shortener), but now Google has officially launched its URL Shortener , with the QR Code generator. (See Techcrunch report.)

If you simply add “.qr” to the end of any URL, it will create a QR code. Scanning this with any QR code reader will take you to the URL.

23 September, 2010

Top patent holders in Mobile Advertising

My previous post, Jockeying for position in Mobile Patent race, asked where Apple was in this race.

Alan Moore in in Mobile Patent Wars 2 answers my question:
  1. Yahoo
  2. Microsoft
  3. Google
  4. CVON Innovations
  5. Nokia
  6. NEC
  7. Qualcomm
  8. IBM
  9. AT&T
  10. Sony
  11. Motorola
  12. Sony Ericsson
  13. Hewitt Packard
  14. Hitachi
  15. Alcatel-Lucent
Of note, CVON is selling their portfolio on 11th November.

06 September, 2010

Jockeying for position in Mobile Patent race

Alan Moore writes on the Mobile Patent Wars. Here are some interesting snippets from this post:
  • The fact of the matter is that patents are all too often an after thought in many M&A process, RIM/Apple/Nokia/HTC have all been involved. Yet more multinationals are getting into patent wars, as we see today, using patents, to protect their competitive advantage.
  • More than US$1.7 billion was spent in 2008 on mobile advertising, and this number is expected to grow to more than US$12 billion by 2013.
  • More significantly, one in seven media minutes is spent with mobile already today. 
So those that own patents in the following areas would have their fingers on the levers of this burgeoning market. Alan reports that the following sectors would be valuable:
  • In-application advertising
  • Message tagging advertising
  • Mobile search advertising
  • Direct marketing to mobile devices
  • Social media and instant messaging
  • Pay per action in mobile devices
  • Advertising campaign optimization in mobile devices
Finally, CVON is selling the world's fourth largest mobile advertising patent portfolio  behind Yahoo!, Microsoft, and Google. It consists of more than 300 patents and patent applications across 58 patent families. (Side note: where's Apple in this race??)

So acquiring this little lot would be the equivalent of swallowing a jar full of steroids in the mobile patent wars for any of the existing competitors, I assume??