Neil draws parallels with the scripted plays in American football and the instructions embedded in an orchestral score.
There are some great analogies:
- Product Management or Product Marketing orchestrate the play for the rest of the organisation
- Effective PM are the quarter back of the organisation to execute strategic role for the organisation, but don't be the water boy /girl that is waiting for others to tell them what to do, when to run onto the field and play a relative minor role. (Approx at 24:30mins)
Conclusion: Be proactive or else you'll be reactive (like a water boy!)