Google Maps has added Click to Call to their results. Briefly, as you browse Google Maps, you see a store that you want to call, you click on the 'Call' link and a dialog pops up. Enter your telephone number and press Call. Google calls your number first, when you answer, it dials the store, connecting both of you. More details here.
Here's an example of hardware stores in Seattle. I don't know how international this is.
The fascination is that Google is providing this service for free. It does, of course, give all stores / anything on Google maps a freephone number.
The opportunity for pranks is unending - you could besiege your next door neighbor anonymously. As for getting the local pizza company’s phone to ring off the hook with puzzled customers on the other end of the line ... well, you can see the possibilities for a malicious script....
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