Product Management :: Product Marketing

19 November, 2006

Update on Loopt - the geo-tagging service

Loopt launches on Monday 20th November - download available from It's a location-based social mapping service that's only available in the US on the Boost network that I have mentioned before.

The system automatically updates the location of everyone in a private network of Boost customers and displays that information directly on a map on the phone. When a friend in the network is nearby, it sends an alert. It's the first geo-tagging mobile service.

The service is free for the rest of this year and $2.99 per month from 2007. We'll watch this with interest...... it looks darned good... gettin' jiggy to switch over to Boost just for this.

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