Poor usability, mis-selling and lack of service pre-configuration are blamed for the UK mobile industry wasting millions of pounds on ‘No Fault Found’ returns of mobile devices - 63% of mobile devices returned as faulty are in perfect working order.According to a report from WDSGlobal.
.... never mind the lost revenue opportunity, the increased difficulty of reselling to a mobile user who has had a poor experience.
Conclusion: You gotta get it right - particularly on a mobile.
17 July, 2006
Poor usability and lack of service pre-configuration results in dismal mobile experience
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I know I hate the way my phone's features work
"My phone has a scheduler, an alarm clock, a task list, a memo pad, and a voice memo feature. Every single one of them sucks."
That on top of the fact that my cell is my only phone and I get spotty coverage in my house has me looking for a new provider.
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