Product Management :: Product Marketing

07 March, 2007

Social software goes corporate?

A sign of the times, Cisco (yes, those router people) acquires, a social networking site. Interestingly, Cisco wants to provide "MySpace in a box for its customers", according a comment from the Head of Strategy and Marketing for the Cisco “Media Solutions Group,” which leading Cisco’s Web 2.0 foray.

Now, this is the first sign that I have seen of social networking (typically the domain of consumers or end users) crossing over into the enterprise arena. Caveat 1: I discount LinkedIn-type services as they aren't 'corporate mandated'. Caveat 2: Corporate wikis not included.

The thinking is that Cisco will now be able to approach any brand and create a social networking site for its brand followers, paid for by the brand.

I have no idea why Cisco is charging into corporate fan sites, either. If you know the answer, then please comment below. Thx.

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