07 March, 2007
Social software goes corporate?
A sign of the times, Cisco (yes, those router people) acquires tribe.net, a social networking site. Interestingly, Cisco wants to provide "MySpace in a box for its customers", according a comment from the Head of Strategy and Marketing for the Cisco “Media Solutions Group,” which leading Cisco’s Web 2.0 foray.
Now, this is the first sign that I have seen of social networking (typically the domain of consumers or end users) crossing over into the enterprise arena. Caveat 1: I discount LinkedIn-type services as they aren't 'corporate mandated'. Caveat 2: Corporate wikis not included.
The thinking is that Cisco will now be able to approach any brand and create a social networking site for its brand followers, paid for by the brand.
I have no idea why Cisco is charging into corporate fan sites, either. If you know the answer, then please comment below. Thx.