Product Management :: Product Marketing

23 November, 2007

Google opensocial aims to become the social platform glue

At the start of this month, Google released standard set of application programming interfaces (APIs) for building social applications that will work across social networking and other Web sites. So as a developer, write once, integrate with many.

Here are some of the companies that have signed up:, Friendster, hi5, Hyves, imeem, LinkedIn, MySpace, Ning, Oracle, orkut, Plaxo,, Six Apart, Tianji, Viadeo, and XING. (Most of these are consumer sites, but some are business sites.)

This could be seen as a face-off between Facebook's platform (representing 50 million active users) vs OpenSocial (which leverages users of existing silioed services which together represent 100 million users). However Google is stressing this is an developer platform (rather than commercial one).

Hello? Identity management standard in another guise??

Nice point from this Gartner analyst in this article:
What's missing, said Valdes, is any common user experience, which he believes is one of the reasons that Facebook has prospered.
Also Facebook represents a trusted brand - with privacy standards & trust, as well as a similar consumer experience. A set of APIs alone doesn't represent that.

1 comment:

Anonymous said...

There are many social networking services operated like, MySpace, Facebook, etc. is being operated by Google. MySpace is an online community that lets you meet your friends' friends. These are popular sites especially among youths. Here people come into contact with each other and build up relations whether personal or business. There is a provision of creating a private community on MySpace and share photos, journals and interests with your growing network of mutual friends. We can judge the popularity of these sites by seeing their ranking in Alexa. Orkut has been steadily rising on the Alexa charts but MySpace is still significantly bigger than

MySpace is for everyone:
1) Friends who want to talk Online
2) Single people who want to meet other Singles
3) Matchmakers who want to connect their friends with other friends
4) Families who want to keep in touch--map your Family Tree
5) Business people and co-workers interested in networking
6) Classmates and study partners

Anyone looking for long lost friends