Product Management :: Product Marketing

27 January, 2008

Sprint (in US) promoting 2D Bar Codes

On page 35 of Jan '08's Wired Magazine, Sprint has a full page ad called "The Captivating Future Of The Bar Code".

It uses ScanBuy's ScanLife mobile bar code reading application (so it's not QR Codes) for camera phones. (They are the first company to sign up a carrier, as reported by the Pondering Primate.)

Great to see this stuff coming to market outside of Japan & Korea etc.

I have a nagging doubt about Neomedia's patents in this area though. See my next post.

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