Product Management :: Product Marketing

03 November, 2010

State of The Blogosphere

Technorati CEO Richard Jalichandra gave his annual State of The Blogosphere presentation (click to view on Scribd) at the ad:tech conference.

The power of social media: Brutal, compelling evidence as to the power that the two giants of social media, Facebook and Twitter, have on website traffic. (Slide 20)

Why use Twitter
The The top five reasons for using mico-blogging ie Twitter (Slide 18):
  1. To promote my blog
  2. To bring interesting links to light
  3. To understand what people are buzzing about
  4. To keep up with news and events
  5. To interact with readers of my blog

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