Advertisers spend £1 in every £4 on the internet

The Internet Advertising Bureau in the UK (in conjunction with PriceWaterhouseCoopers) publishes its bi-annual advertising spend study.

Here are some headline figures that made me think:

• Online advertising’s share hits 25%, as advertisers spend £1 in every £4 on the internet. That represents £4 billion!
• Social media boosts online display by 27.5% on a like-for-like basis to £945 million. 
• There was nearly 200% surge in display advertising in a social media environment (on a like-for-like basis) and 91% year-on-year (absolute growth) in video formats. 
• Paid-search continues to perform strongly with growth of 8% year-on-year on a like-for-like basis to £2,346 million, representing 57% of total online spend (61% in 2009).
• Mobile advertising has experienced a 'staggering' 116% year on year growth (on a like for like basis), up from 32% in 2009. (Arthur: don't get excited, it is only worth £83 million, so 'staggering' is over egging it!)

Other stats

• By December 2010, the UK’s active online user base had grown to 40.3 million. 
• 47% of at home UK internet users access the internet with a connection speed of between 2Mb and 8Mb. 14% access online with a connection speed of over 8Mb. (Source: UKOM APS/Netview December 2010).
• Social networks now account for 25% of the time spent online in the UK.