Product Management :: Product Marketing

09 February, 2012

Online ad Spending overtakes print spending in 2012

For the first time in U.S. history, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers.
according to this article on Mashable, Online Ad Spending to Surpass Print for First Time in 2012.

Last year's growth of online spending was a whacking 23%. This year is projected to be the same. By 2016, eMarketer expects advertisers to spend $62 billion online.

The details of the raw story (from eMarketing) are even more interesting:
.... with [Total Media] spending reaching nearly $200 billion by 2016. Online will be a major driver of that growth and will represent nearly a third of total media ad spending that year. Traditional media ad spending, aside from a few bright spots like TV, will stagnate during the forecast period.

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