Product Management :: Product Marketing

11 September, 2012

How to build a Product Release Checklist

In review other examples of Product Release Checklists, then I thought that they were too specific for the product / release in mind.

So, as a Product Manager / Product Marketing Manager, you have to build you own.

Here's my technique for building your own Product Release Checklist:
  1. Determine impact on all stakeholders
  2. What documents will inform stakeholders of the impact?
  3. Build a Library of Reference Materials
  4. Build an Issues List
  5. Iterate!
  6. Communicate regularly
  7. Don't forget to celebrate!

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