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Product Management :: Product Marketing


Showing posts with label WiMAX. Show all posts
Showing posts with label WiMAX. Show all posts

13 December, 2010

Japan has 600 LTE base stations



News of this capability comes from Gerhard Fasol at Eurotechnology - see this recent newsletter.

This sounds impressive but Mike Bryant, an analyst with market research company Future Horizons points out in this article from EE Times that LTE cells can support MUCH fewer users than 3G cells.

Whereas a 3G basestation cell could support 4,000 users, an LTE cell is smaller and can only support 600 users, so seven times as many basestations are needed to support the same number of users, Bryant said. That means additional sites have to be found and, in addition, placing LTE equipment on the roofs of tall buildings doesn't always provide street-level coverage as it normally did for 3G basestations.

Bryant further concludes that:
The result is likely to be an inability to service the demand created by sales of smartphones. Already monthly flat rate data usage plans are being dropped by many operators in favor of per-Gbyte charging schemes to increase profits and throttle demand.

I have been a firm believer in the view that all-you-can-eat data schemes are disastrous for operators and that per-Gbyte must surely make better sense, even if it is a marketing proposition.

Also, this interesting article (from July 2010) also declares that WiMax is dead as operators are deploying the spectrum to other technologies

27 January, 2008

Operators share 3G masts in UK


3 and T-Mobile intend to share their 3G cell towers. They expect to save GBP2 billion (USD4 billion) over ten years, by decommissioning over 5000 duplicate base stations.

Analysys, in this insightful report, applauds the decision. (Note: for some time after 3G licenses were sold in the UK, sharing of infrastructure was illegal. This requirement has since been relaxed.)

Voice remains the mainstay of ARPU with SMS being the primary source of non-voice ARPU. The demand for heavy data hasn't been apparent enough. AND that requirement is threatened by substitutes such as Wi-fi and Wi-Max, which means that operators need to invest in alternative technologies (examples below), which reduces the investment that they can make in their traditional cellular infrastructure.
  • fixed broadband ie triple plays and quadruple plays
  • Mobile TV
  • Femtocell - indoor base stations
Analysys also sees this as indicative of how operators will make future investments (such HSPA+ & LTE) - a strategy that led to the dominance of GSM.

Analysys calls this a 'major shift by mobile network operators' - and I agree.

03 December, 2007

WiMAX: two steps forward, one step back, but the dance continues

Excellent summary of the state of the WiMAX implementations from Analysys.

Sprint Nextel revealed on Friday that it would not be following through with the previously announced plans to build a mobile WiMAX network with Clearwire; at least not within the timescales previously mentioned.
Both WiMAX and LTE (Long Term Evolution) are aiming to meet the ITU’s 4G requirement of 100Mbit/s data rates in a mobile environment.

Here's another summary of WiMAX's prospects (also from Analysys) from March '07. It poo-poos the opportunity in developing world, citing high Cap-Ex and the greater value placed on voice (rather than data) services.
In developed markets, head-to-head competition with DSL could be disastrous for WiMAX.
Here are Analysys' success criteria:
  • a WiMAX operator with a large existing customer base, strong brand and substantial marketing budget, to expedite the growth in customer numbers
  • strong demand for mobility, to enable a significant price premium over fixed broadband services
  • free spectrum available
  • low frequency of operation (2.5GHz), to minimise the number of WiMAX base stations required
  • strong leverage over terminal vendors, to drive substantial price declines
  • existing base station and transmission infrastructure, to minimise capital investment.

10 November, 2007

Pipex reveals UK WiMax plans


Pipex, using the brand Freedom4, announces launch of its WiMax service in the UK, targeted for the end of the year.

Let's be clear here: at this point, you get a receiver the size of a side plate with a toilet roll on top. It allows you to receive a wireless signal (4Mb/s) 500m to 2km (indoors) from the base station; 10km away if you're outdoors. Once you have the signal, you have to pipe it into your PC or Mac or whatever (eg cables or wireless). This Silicon article reports that a USB plug into the back of your PC is coming too - such things do exist. (I'd love the ability to set up my own base station, please?)

Two areas served to date: Warwick, Milton Keynes and Warwick; parts of Manchester coming soon - here's the coverage map.

Clearly, this is complementary to Wi-fi, rather than competitive. Their marketing is aimed at remote access for SMEs:
  • those out-of-towners
  • too far from the exchange to get broadband
  • don't want a phone line.
"Pricing competitive with equivalent fixed line access services." If you've ever had to priced satellite internet access, then this looks like a good deal. But is the market big enough to support this size of initiative??