13 February, 2011

Product Management in small technology companies

CPMN
Last month's Cambridge Product Management Network monthly meeting was a gem. Rob Davis gave an excellent presentation on Product Management in small technology companies (click this link to see slide deck).

What made it really interesting was that Rob distilled 10/15+ years experience in embedded software, hardware + software and purely software.

Key lessons learnt:
  • Be brave
  • There's more than one way to skin a cat
  • Just do it

Key Influences:

An excellent 'So what' Question and Answer methodology for Product Managers to keep in their heads at all times:
  • To: Description of user segment
  • Who: Have a particular set of characteristics
  • We Provide: Name / Description of Product
  • That: Provides specific user benefit / user function
  • Unlike: Competitors' Offering
  • Our Solution: Requirement from Customer to adopt / benefit
Next month's presentation on Pricing should be excellent - see you there!

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