Last month's Cambridge Product Management Network monthly meeting was a gem. Rob Davis gave an excellent presentation on Product Management in small technology companies (click this link to see slide deck).
What made it really interesting was that Rob distilled 10/15+ years experience in embedded software, hardware + software and purely software.
Key lessons learnt:
- Be brave
- There's more than one way to skin a cat
- Just do it
Key Influences:
- Crossing the Chasm by Geoffrey Moore
- To / Who / We Provide / That / Unlike / Our Solution Question & Answer methodology
- Getting Things Done
- PresentationZen by Garr Reynolds
An excellent 'So what' Question and Answer methodology for Product Managers to keep in their heads at all times:
- To: Description of market segment
- Who: Have a particular set of characteristics
- We Provide: Name / Description of Product
- That: Yields specific user benefit / user function
- By: My customer implementing what steps or processes and paying what money
- Unlike: Competitors' offering
1 comment:
Here is very similar approach:
OUR [Name of product / service]
HELPS [Customer segment]
WHO WANT TO [achieve objective]
BY [description of the functionality]
IN ORDER TO [business advantage that the customer receives]
UNLIKE [competitors' capabilities]
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