Product Management :: Product Marketing

20 October, 2006

T-Mobile permits VoIP on its network

T-Mobile falls in line with other UK operators by permitting VoIP - but only on its highest data package. Those on the £44 web 'n' walk Max can make VoIP calls, those not prepared to pay the additional £15 surcharge may see their connection speed slashed.

T-Mobile have also reversed its (ridiculous) decision to prohibit IM on its network.

This segmentation strategy makes sense - and I'm surprised that other operators don't have similar policies to protect their voice revenues.

Perhaps because the type of user that this effects is cost insensitive and therefore would make a network voice call rather than a VoIP call. Perhaps because of the effort of detecting and policing VoIP on their network.

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