Norwich Union, one of the UK's largest insurers, has launched its pay-as-you-drive insurance using GPS tracking. It's prefect for Sunday drivers and non-commuters.
The trial has been running since 2004. Speaking to the programme manager at a Cambridge Wireless event back in the UK, then it is actually more of a marketing ploy to allow insurers to communicate with their members more frequently than once a year at renewal time.
But the interesting part is the usage and demographic data that the service provides. Here's a snapshot:
- serious accidents are more likely to occur at night
- motorway driving is up to 10 times safer than driving on local roads
- driving during the weekday morning rush hour is 50 per cent more likely to result in an accident than driving at the weekend or evening.
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