Product Management :: Product Marketing

16 December, 2006

Blogging to peak in 2007??

Gatner (they appear to be busy don't they!) states that the number of blogs will peak at 100 million (widely reported, but see BBC summary). It states that 200 million people have already stopped writing their blogs.

So Gartner sees a ceiling approaching. I disagree - I think we'll see an increasing number of people posting online (and not only via the internet, but mobile-based too), but 'blogging', in its current format, implies a continuous stream of thought, expressed freely to all.

But sharing of thoughts and ideas, images and video is both:
  • directed (ie to particular people) and
  • fractured (starts, may last a short period of time and then naturally dies, possibly starts again)
As always, the key is who's in the conversation and context & relevancy. Privacy (or at least the reassurance of the availability of privacy) is very important. That's why services like etribes and vox allow you to create 'channels' for you and your colleagues and friends. (An idea that I endorse - hence the domain that I use here: stream121.)

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