Product Management :: Product Marketing

16 December, 2006

SMS Volumes To Double by 2008 says Gartner

Worldwide SMS volumes will double by 2008, according to Gartner (nice summary here of the report).

Users in Asia will send the most messages, but North America will see the biggest compound annual growth rate between 2006 and 2010, as the medium embeds itself into the daily fabric of life, as it has done in the rest of the world. As a result, North America will become the second most important market globally.

The rest of the article emphasizes that Gartner hasn't seen anything that will push SMS off its perch in the mid-term.

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