Product Management :: Product Marketing

03 January, 2013

Internet Trends from Mary Meeker

Mary Meeker, a partner at Kleiner Perkins Caulfield and Byers, published her '2012 Internet Trends Year-End Update'

The full presentation is on Slideshare, first seen on Venturebeat.

Here are some of the figures that caught my eye:
  • 2.4 billion Internet users with 8% year on year growth. 500 million of these (ie 20%) are in China - this only represents 40% of penetration in China.
  • Let's contrast China's figures with the US: 250 million users with only 3% annual growth with a penetration of 78%.
  • 29% of adults in the US now own either a tablet or an e-reader.
  • Mobile devices now account for 13% of worldwide internet traffic - 4% in 2010. In India, mobile Internet traffic now exceeds desktop Internet traffic.
  • The graph above shows the dominance of Windows and Intel in the 90s and early 2000s - and the explosion in Android devices.
  • The number of landlines peaked in 2006 with 1.3 billion.
  • In 2102, it is estimated that 2 billion bluetooth devices were shipped (up 87 times in 10 years); 1.5 billion Wi-fi devices were shipped (up 5 times in 4 years)
  • By Q2 2013 it is esimated that the number of Smartphones + Tablets will exceed the number of PCs in the world.
  • If 2,000 zettabytes was created and shared in 2011 then 8,000 zettabytes are estimated to be shared in 2015. (1 zettabyte = 1 trillion zettabytes).
  • In 2006, Nokia Symbian operating system was shipped on 65% of smartphones (globally). By 2012, 65% of smartphones were shipped on Android and another 20% were shipped on iOS

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