Product Management :: Product Marketing

23 April, 2014

Global sales of 4G phones to double to 500 million

CCS Insight reports, in its Mobile Phone forecast - April 2014 (thanks to article in Mobile News article), sales of 4G phones are set to double this year and rise to 1.2 billion in 2018, accounting for over half of the 2.4 billion phones sold in that year.

It is anticipated that the key driver [for that adoption] will be the cost of 4G phones falling below €€100 in the second half of this year, with most operators removing any premium for using the services.

Globally, CCS Insight is predicting unit sales will grow from 1.95 billion in 2014 to 2.29 billion in 2018. Smartphone sales will make up 64 per cent of sales this year and 82 per cent in four years time.

From this, the proportion of 4G-enabled sales will almost double from 26 per cent to 51 per cent, with 56 per cent of phones sold in Western-Europe this year being 4G-enabled.

Across the board, the analyst also expects the average selling price (ASP) of mobiles to fall this year from $168 this year (£100) to $154 (£92) in 2018.

The forecast predicts that Android’s, which accounted for 79 per cent of the one billion smartphones sold last year, will see its dominance continue. Despite doubts over the commitment from manufacturers to Windows Phone, it said its ability to compete at lower price points and taking advantage of BlackBerry’s recent decline will enable it to benefit.

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