Product Management :: Product Marketing

30 September, 2016

Deloitte's UK Mobile Consumer Survey 2016

Deloitte's publication of its mobile phone survey has plenty of interesting stats. Here are some that caught my eye:
  • 4G adoption has more than doubled in the last year, from 25% to 54%.
  • 31% of smartphone users make no traditional voice calls in a given week. This contrasts with a quarter in 2015, and just 4% in 2012. The substitutes are text messaging, instant messaging and social networks.
  • The majority of survey participants have downloaded 20 or fewer apps.
  • Smartphone penetration in the UK leapt from 52% to 81% of the population in the four years to May 2016, but further penetration is anticipated to slow to 2-4% in the next 12 months.

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