Product Management :: Product Marketing

01 September, 2016

Product Management Mistakes

From June session of the meetup of The Product Group London

Some of the mistakes discussed:

  1. Confusing Customer Requirements with Product Requirements
  2. Confusing yourself with your customer
  3. Confusing the Customer with the User
  4. Confusing Features with Benefits
  5. Confusing Building the Right product with Building the Product Right
  6. Confusing Good Product with Good Business Model
  7. Confusing Inspiring features with Nice to have features
  8. Confusing Adding Features with Improving products
  9. Confusing Complete Product with Sellable Product
  10. Confusing Product Launch with Success

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