Some of the mistakes discussed:
- Confusing Customer Requirements with Product Requirements
- Confusing yourself with your customer
- Confusing the Customer with the User
- Confusing Features with Benefits
- Confusing Building the Right product with Building the Product Right
- Confusing Good Product with Good Business Model
- Confusing Inspiring features with Nice to have features
- Confusing Adding Features with Improving products
- Confusing Complete Product with Sellable Product
- Confusing Product Launch with Success
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