More Product Management Mistakes (from Rich Mironov)

Rich Mironov, a product management expert, lists some of the mistakes that a new product manager might make in the first 6 months. I summarise them here, but go to the article for the details:

1. Promise a new feature to a customer without running it past your team.
2. Generalize your first three customer interviews into a market segment.
3. Confuse sales calls with customer learning/research
4. Believe your own marketing/selling materials about why customers use and love your product
5. Announce that you’re "CEO of the product"
6. Tell engineers how to solve a technical problem
7. Postpone meeting your internal counterparts
8. Confuse process steps (stories, tickets, releases) with market success (renewals, revenue, customer love)

Also take a look at 'What a Product Manager does on the first day / week / month / quarter in their new role' - a session that we have run at the Cambridge Product Management Network a couple of times.