Given that 3 is smallest of the 5 operators in the UK and, being a 3G network, needs to differentiate itself, it certainly has made a splash with its announcement of its new X-Series prices. (See my previous comments on why I think its bundling strategies are naive.)
X-Series Silver (£5 per month)
- Free Skype calls with Skype PC users and to any other Skype 3 mobile customer.
- Unlimited instant messages, to or from Windows Live Messenger or Yahoo! Messenger, to another X-Series handset, or a PC.
- Unlimited Internet browsing
- 6 month minimum contract
X-Series Gold (£10 per month)
- Access to a home TV with Slingbox (watching TV on your phone, setting your VCR)
- Access home PC with Orb (access your files on your PC using your phone)
- 12 month minimum contract
Buried in the press release is the announcement that from January 2007, there will be no international roaming voice call charges when using Skype on 3’s networks overseas.