Google Maps has My Location in beta.
It displays your current location on Google Maps. It works with a GPS-enabled mobile phones - so no real surprises there.
What I like is that it works (using the same interface) on non-GPS phones using cell triangulation. You press '0' on your keypad to do the location look-up. Here's a YouTube explaining it.
Now, we all know that mobile operators charge for location look-ups using cell triangulation (eg about 7p in the UK (about 15 US cents)- I know because I experimented launching an LBS service in 2003).
Google's service is in beta - what happens on launch? Presumably, it will be funded by Google's giant advertising machine. I also assume that there will be a geo-location version of their advertising service to follow.
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