Product Management :: Product Marketing

12 December, 2007

Big feature on QR Codes in major UK newspaper

The Sun, the most read newspaper in the UK (famous for its topless Page 3 girls), had a series of pages promoting QR code last week:

Mobile Content News reports that News International, the Sun’s owner, is watching the take-up of the service closely, and may roll it out across all of its titles if it proves successful. Naturally the Sun is looking at the advertising potential and have already signed up Ladbrokes, Sky and Twentieth Century Fox to the service.

Also from
Google has stated that Andriod will feature a basic, but functional “format agnostic” QR reader, to be preloaded on all devices shipping with the Android Open OS.
The same link also contains this:
many of the major US carriers are getting behind the technology, giving the downloadable readers some fairly prominent deck placement over the next few quarters (sources confidential).
Obviously, I still haven't researched how the legals in QR Codes outside of Japan have been overcome. Any pointers anyone??

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