Product Management :: Product Marketing

12 December, 2012

LinkedIn's Skill Endorsements

LinkedIn added the ability to add Skills to one's profile a while ago - I can't recall when. Recently, they have added the ability for members of one's network to endorse your skills.

Previously, one endorsed a colleague who shared a common workplace and one wrote 30-50 words about why your colleague was a good bloke / gal. I used my recommendations with care and only added them to people that really valued.

Too many times, other people's recommendations are cut 'n' paste':
I had the pleasure of working with XXXX at YYYYY. He / She was excellent. I would recommend him / her to anyone.
Hmm, very considered.....

Endorsing skills
Endorsing Skills has added a level of irritation to LinkedIn and may devalue its core offering, as the process has become very slutty. 

Here's the process:
  1. You receive an email from LinkedIn, saying that a colleague has endorsed you for a particular skills
  2. You click to view it and to add it to your profile.
  3. You are then presented with four colleagues with a skill next to each of their names underneath a banner above it that says 'Now, it's your turn...' and a big button that says 'Endorse'.

Conclusion: it is hardly difficult to do.... which therefore devalues its act.

Peter Cochrane espresses my sentiments well: LinkedIn endorsements: I’m not sure I approve.