The great and good (50K of them!) gather in Barcelona this week for 3GSM. Here's an interesting preview from John Strand, a telco consultant that got his head screwed on and from Informa.
Hot topics for this year:
- mobile-TV (so last year)
- mobile VoIP
- user generated content (so last year and the year before that)
- mobile advertising (worth US$11.3 billion by 2011 according to Informa)
- Location based services (another any-day-now service, but this time GPS-based, rather than cell-based)
There is no doubt that the industry is facing large changes, but who will be the future heroes: "the big old boys" or "the small new kids on the block"?I think this year will be the last year that we can state with confidence 'the big old boys'.
Next year's conference will raise the question: 'Lots of new technology - SO WHAT? - show me the end-consumer benefit!'. Read this excellence article on Pricing and User Experience in Industry Remembers Customers from 160 Characters.