Product Management :: Product Marketing

17 February, 2007

Debate about DRM hits the headlines

Quite astonishing that the technical subject of DRM has reached the headlines of the consumer press.

Apple's Jobs posted an open letter carefully articulating the history of Digital Rights Management and why Apple chose to copy protect the music that it sells. Its conclusions that content (at least music) should be freely available appear to be perfectly reasonable.

Being Jobs, it has generated a lot of discussion. Chatter describes Jobs as a hypocrit. Macrovision's CEO defends DRM, but clarifies some of the points.

Interoperability between devices is the most important issue in my mind: consumers expect to be able to move their content from their MP3 device, phone, home entertainment system, car etc easily. Content must licensed to an individual, rather than to a device - achieving this is complex and implementing it to a consumer market, even worse.

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