Product Management :: Product Marketing

22 February, 2007

Showing their true colors - Skype & Google

Two announcements, one shortly after the other, indicate the intended strategic direction of some big players.

Skype has announced SkypePro in Europe for €2 per month:
  • Pay nothing per minute to numbers in your country
  • Free Voicemail
  • Ability to purchase SkypeIn at a discount
  • Bunch of other discount vouchers, freebies

Interestingly, Skype will still charge a 'connection fee' of about 3.9 Euro cents per call. This sounds a trivial charge for Skype to eat in comparison to the zero cost per minute.

Frankly, I'm surprised Skype haven't put this bundle together years earlier.

Google finally announces an Office-like suite of productivity tools for business called Google Apps Premier Edition for $50 per user, per year: online e-mail, calendaring, messaging, and talk applications, as well as a word processor and a spreadsheet.

It differs from the the consumer version (launched last August) with an API to permit businesses to interface to their existing applications.

Missing from the line-up are a presentation tool (I wonder if the Google M&A team will be busy??) and full-on contact management capabilities.

And in the Microsoft corner: Office 2007 for $499 or MS Live (and Ray Ozzie: Chief Software Architect, creator of IBM Corp.’s Lotus Notes). I wonder what Yahoo's reaction will be?

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