Product Management :: Product Marketing

14 February, 2007

Mobile handsets for the developing world

This BBC article reports on the user growth in India and the associated scrum from the handset manufacturers.

Interestingly, the article mentions the fact that improved phone locking techniques (ie locking the handset to a SIM or locking it to a network provider) means that phones 'stay with' the network provider. This in turns enables the operators to subsidise the cost of the handset to the subscriber, thereby lower the entry barrier to adoption - further driving growth.

This, of course, will reduce handset churn (a essential component if the network and handsets are rapidly evolving; Question: has development plateaued suitably for this step to be appropriate) and hamper the second hand market (good at preventing theft and resale of mobile phones - a big problem in London, for example).

1 comment:

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